ENNY – “Same Old” video

Paya, Joe Beard and Casper Miles
Video director
Otis Dominique
Video editor
Phoebe May

New on my radar this week is a rapper and singer named ENNY. Hailing from South London, she stepped onto the scene last year with her first single, called “He’s Not Into You,” which made its way into Jorja Smith‘s ears and she swiftly signed ENNY to her own label FAMM. Later that year, she released her first major label single “Peng Black Girls,” which featured Amia Brave, and then had Jorja on the remix (watch a COLORS performance here).

Following the major success of that anthem, she dropped her latest single and music video for “Same Old” this month. Produced by Paya, Joe Beard, and Casper Miles, ENNY’s tired of hiding issues as she smoothly raps with commentary on South London’s darker areas by lashing out on gentrification, those who profit off of Black pain, negative relationship experiences, faking perfection on social media, and the same old shit she’s been seeing. Although it’s a thought-provoking song that illuminates on some heavy subject matter, it’s a joyful number with a cool, jazzy beat, gospel hums, and an R&B chorus. It’s so good.

Speaking on the track, ENNY said: “There are so many beautiful moments and feelings attached to this track from the moment it was created and I hope that anyone that listens to it is able to experience that energy when they hear it.”

While you wait for her highly-anticipated debut EP, watch this Otis Dominique-directed music video below, where we see ENNY hitting the streets, passing up the very people and situations she’s rapping about before finding herself performing and partying it up in celebration with fans and friends. All that glitters isn’t gold, but that won’t stop her from finding joy.

She also recently performed “Same Old” live on Jools Holland’s Later, which was filmed at The Church Studios in North London. Watch that below, because it gets even more special with back up singers and live instrumentation.

Follow ENNY:

Blah blah info info